Cédric Rittié · Product, Marketing, Generalist Executive

About

Generalist.
By conviction.

For 19 years, I've been mixing product, marketing, design, tech, and management. Sometimes in the same day. I helped launch eCommerce at L'Oréal Luxe, managed international accounts at BBDO, founded my own startup and sold it. And for over 10 years, I've been living what feels like multiple careers in one at Sewan, a European Telecom, Cloud & Cyber operator I watched grow from an ambitious startup to a major market player.

What drives me is seeing the big picture. Connecting disciplines rather than separating them. Understanding the market as much as the product.

Experience

A common thread.

2019 · Present

Chief Product Officer & CMO

Sewan

Complete overhaul of the product platform to launch faster and scale further. Expansion into 4 European countries. Management of a 34-person cross-functional team.

€80M → €200M revenue20 products launched1M+ customers

2015 · 2019

Head of Marketing

Sewan

Built the partner acquisition strategy and restructured marketing from a product-centric to a customer-centric approach.

230 → 1,200 partners+40% campaign performance

2014 · 2015

Account Director

NoSite

Redesigned the pitch process at a digital agency. Implemented a unified marketing performance dashboard across all clients.

30% → 65% pitch conversion rate

2011 · 2014

Global Account Manager

BBDO

Led TV and digital strategy for the Daimler group (Mercedes-Benz & Smart) in France. Award-winning campaign 'The Monolith' to reposition the brand for a new generation.

+23% sales in FranceAward-winning campaign

2009 · 2011

Founder

Atom

Created a local social network connecting physical neighborhoods with digital communities. Expanded to Japan via joint venture.

Cap Digital Innovation AwardJV in Japan

2007 · 2009

EMEA Retail-to-Digital Lead

L'Oréal Luxe

Helped launch the omnichannel eCommerce strategy, converting in-store customers to digital.

+37% repurchase rate+€22 average basket

Coaching

Accelerate with method.

I coach executives and startups on product, marketing, and go-to-market topics. Pragmatic, action-oriented sessions.

For executives

1:1 Coaching

Individual sessions for CPOs, CMOs, and founders who want to structure their product or marketing approach, step back, and accelerate their decisions.

Get in touch →

For startups