# cedricrittie.com

> Cedric Rittie - CPO & CMO at Sewan. Product, marketing, tech, management. Generalist by conviction.

## About

Cedric Rittie is a product and marketing leader based in Paris, France.
He is Chief Product Officer and CMO at Sewan, a European telecom and cloud company.
He connects disciplines -- product, marketing, tech, management -- to build concrete things.

## Career

- CPO & CMO at Sewan (2019-present): scaled revenue from 80M to 200M EUR, launched 20+ products, 1M+ customers, expanded to 4 European countries, 34-person cross-functional team
- Head of Marketing at Sewan (2015-2019): grew partner network from 230 to 1,200, +40% campaign performance
- Account Director at NoSite (2014-2015): redesigned agency pitch process, 30% to 65% pitch conversion rate
- Global Account Manager at BBDO (2011-2014): led Mercedes-Benz & Smart strategy in France, +23% sales, award-winning campaign
- Founder of Atom (2009-2011): local social network, Cap Digital Innovation Award, joint venture in Japan
- EMEA Retail-to-Digital Lead at L'Oreal Luxe (2007-2009): omnichannel eCommerce strategy, +37% repurchase rate

## Coaching & Advisory

- 1:1 Coaching: individual sessions for CPOs, CMOs and founders on product and marketing strategy
- Startup Advisory: product strategy, market positioning, and go-to-market for founders seeking a senior cross-functional perspective

## Contact

- Website: https://www.cedricrittie.com
- LinkedIn: https://www.linkedin.com/in/cedricrittie

## Blog

Concrete takeaways on product, marketing, tools and AI. What he learns, tests, and builds.

- [Understanding Claude Code Skills](https://www.cedricrittie.com/en/blog/skills-claude-code): Claude Code lets you create Skills: reusable instruction files that keep you from repeating yourself every session. What they are, how to write them, how to share them.
- [AI Project: the basic pipeline to ship your local project](https://www.cedricrittie.com/en/blog/vibe-coding-setup): You've generated code with AI. It runs locally. Now what? Claude Code, GitHub, Vercel, a domain name: the 4 building blocks to go from prototype to live website.

For full article content, see: https://www.cedricrittie.com/llms-full.txt