About
Cédric Rittié.
20 years in product and marketing. L'Oréal Luxe, BBDO on Mercedes-Benz, a digital agency, a social network I built and sold, and Sewan for the past 11 years where I went from Head of Marketing to CPO. Each step, a different industry, a different problem, and the same drive to understand how things work before deciding how to sell them.
Being a generalist is a deliberate choice. Product, marketing, tech, management: I never believed these disciplines should live in separate silos. The best results come when someone connects the pieces.
AI tools removed the middleman between the idea and the product. Since then, I spend my evenings building projects, workflows, tools. And I share what I learn along the way. Not a course, not a framework. Just the path, documented in real time, for those who want to move forward together.
Experience
20 years in short.
2019 · Present
Chief Product Officer & CMO
Sewan
Complete product platform overhaul to ship faster and scale further. Expansion to 4 European countries. Managing a 34-person cross-functional team.
2015 · 2019
Head of Marketing
Sewan
Built the partner acquisition strategy and restructured marketing from a product-centric to a customer-centric approach.
2014 · 2015
Account Director
NoSite
Redesigned the agency pitch process. Built a unified marketing performance dashboard across all clients.
2011 · 2014
Global Account Manager
BBDO
Led TV and digital strategy for the Daimler group (Mercedes-Benz & Smart) in France. Award-winning campaign 'The Monolith' to reposition the brand for a new generation.
2009 · 2011
Founder
Atom
Built a local social network connecting physical neighborhoods with digital communities. Expanded to Japan through a joint venture.
2007 · 2009
EMEA Retail-to-Digital Lead
L'Oreal Luxe
Helped launch the omnichannel eCommerce strategy, converting in-store customers to digital.
Coaching & advisory
Need an outside perspective?
CPO at Sewan, 20 years in product and marketing. I work with executives and startups on product, go-to-market and applied AI.
For executives
1:1 Coaching
Individual sessions for CPOs, CMOs and founders who want to structure their product or marketing approach, step back, and accelerate their decisions.
Get in touch →For startups
Startup Advisory
Support on product strategy, market positioning, and go-to-market. Ideal for founders looking for a senior, cross-functional perspective.
Get in touch →For teams
AI Training
Hands-on training to help product, marketing and tech teams integrate AI into their daily workflows and scale with it.
Get in touch →